Attributable to: Mohammed Raffa, CEO of Samaco Automotive, and Dr Manfred Braeunl Chief Executive Officer of Porsche Middle East and Africa FZE : Porsche sales performance and 2021 plans for the brand
*Last year was one of the most challenging for the automotive industry, how was the Porsche business impacted by COVID-19 and the VAT tax increase?
Mohammed Raffa: Last year was definitely a challenge for everyone and I’m sure we will see further effects continuing well through this year. I’m pleased to say that we defied all the odds thanks to our dedicated, hard-working team. We remained in close contact with our customers and launched some important new Sales and After Sales offers to further enhance our product offering in the Kingdom. I’m proud of our achievements which resulted in a 29 per cent sales growth for the year with 953 cars sold. That’s the best result we’ve had in five years and the positive momentum will continue as just shown by our first quarter results with the best new car deliveries in six years. LINK TO ARTICLE
