19th May 2026 in Iraqi Communications News, Leisure and Tourism in Iraq
By John Lee.
Asiacell, a member of Qatar’s Ooredoo Group, has signed a multi-year strategic partnership with French football club Paris Saint-Germain (PSG).
The agreement is described as the first time an Iraqi company has entered into a partnership of this scale with a global sports club.
Under the agreement, Asiacell will serve as PSG’s premium partner in Iraq, with the deal intended to develop both brands in the country.
The ceremony was attended by Amer Sunna, Chief Executive Officer of Asiacell; Sheikh Nasser Bin Hamad Al Thani, Group Regional Chief Executive Officer at Ooredoo; and Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain.
Sunna said the partnership was « more than a sponsorship, » describing it as a statement that Iraqi business had earned its place on the world stage.
Sheikh Nasser said the deal reflected « the bold, market-leading approach » championed across Ooredoo Group.
Heaselgrave said the partnership strengthened PSG’s presence in « one of the Middle East’s most dynamic markets.«